In Main Street, Not Wall Street, Rubino explains how to beat the investment pros by using the special knowledge available to you about businesses in your own city and state. By watching the local business press, working with regional brokerages, and keeping an ear cocked at cocktail parties, Rubino believes that small investors can exploit inefficiencies in the financial markets, where institutions increasingly overlook all but the largest stocks and the fashionable industries of the moment.

Rubino offers tips on how to invest close to home, with appropriate warnings about not putting all of one's nest eggs in any one region's economic basket. The book includes state-by-state listings of information sources and of initial public offerings during 1997. --Barry Mitzman

Product Description
Main Street, Not Wall Street is the ultimate guide to using your hometown advantage to beat the market. John Rubino's commonsense approach helps you recognize and capitalize on up-and-coming local companies and investment opportunities, letting you make more money without ever leaving your neighborhood.

The information you need is right here at your fingertips. To get you started, Main Street, Not Wall Streetincludes a priceless resource section listing over a thousand local brokers, local business to watch, local business journals, and more. With this book, you'll know just where to look - the ticket is beating Wall Street to the punch.

Using real life examples, Rubino shows that when tomorrow's companies are born, their neighbors notice them first; local papers cover them and local brokers recommend their stocks. His step -by-step formula shows you how to turn what you see and what you hear into sound investment strategies.

Main Street, Not Wall Street offers valuable tips on networking with locals in the know, finding and working with a local broker, evaluating the local journals, and using the internet to research new markets. Rubino outlines a definitive system for creating and managing a portfolio of emerging local companies to keep you in the game - and winning.